Currently the Content and Design teams are working through the design of a new logo and look off the back of the Mammoth’s rebranding, while building out new site designs. Navigation and discoverability will be key for us, but our home page will also pop like never before. Our goal is to bring AusGamers into a more modern design realm while keeping the same density of information and editorial -- in short, we’ll have the looks and the brains.
The final piece of the puzzle is our representation in the marketing sector, which has now changed from MCN, to a potentially fruitful endeavour with another, smaller independent media agency called You Know Media. At MCN AusGamers was a small drop in a rather large ocean, and in all honesty the word “representation” barely fits the role the company actually fulfilled for us. With You Know Media, a budding agency whose sole directive is to build a video gaming-specific platform for publishers like us, we aim to partner for actual representation in the space and grow our in-market position and awareness among advertisers and marketing reps alike.
If everything goes according to plan, it is very exciting times ahead for AusGamers and, in turn, Mammoth.