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AdTech Australia conference took place in Sydney on 18-19th March. The conference ran over two days. Day one’s primary focus was on: Data, SoLoMo, Design and NextGen. Day two encompassed: Omnichannel, Core, Content and NextGen.

Mammoth was invited to participate in a panel on ICT skills at NICTA's TechFest 2013 at Parliament House in Canberra last week.

In February, Mammoth Media was invited to participate in a Trade Mission to the USA and Canada, a joint venture organised by the Queensland Government and Microsoft. Needless to say, we were extremely excited to get the opportunity to join with some of Queenslands best ICT providers, technology companies and start-ups to showcase the depth and breadth of talent available in the Sunshine State.

Online Engagement Management is the new paradigm in web publishing. It's no longer enough to simply publish material and hope your customer gets the right message; dynamic web sites actively push appropriate, personalised and engaging content at customer segments. Global giants like Facebook, Amazon, Yahoo and YouTube all use similar technology to present the right message, to the right person across the right channel.