Online Engagement Management is the new paradigm in web publishing – it’s no longer enough to simply publish material and hope your customer gets the right message; dynamic web sites actively push appropriate, personalised and engaging content at customer segments. Global giants like Facebook, Amazon, Yahoo and YouTube all use similar technology to present the right message, to the right person across the right channel.
‘One size fits all’ no longer meets customer satisfaction, rather modern marketing is delivered in real time based on profiling, segmentation and persona management using sophisticated marketing automation across multiple channels which adapt and change messaging to the customer need, based on content consumption, customer profile and segment, product interest, buyer location and the buying cycle.
Successful web sites carefully craft their experience using real time personalisation, goal and conversion tracking, campaign management and ROI, CRM integration and multi-channel delivery to sell or communicate more efficiently, and with far superior conversion rates.
Join Mammoth Media, and web veteran Greg Baxter from Sitecore, for a journey through the new paradigm, and understand the power behind the “connected customer”.
About Greg Baxter (Sitecore)
Greg is a true veteran of the Internet and its adoption as a significant business and marketing channel. Greg has an extensive knowledge of web strategy, content management systems and principles. Over the last 15 years Greg has worked with numerous national and international brands including ABC, Canon Australia/NZ, Billabong, Blackmores, Lend Lease, ENERGEX, Colorado, Choice Magazine, Roche Pharmaceuticals, Yellow Cabs, Flight Centre, Mincom, KwikKopy, Stockland, Local and State Government, Treasury, Federal Parliament House, CSIRO and Brisbane City Council among literally hundreds of others.
When: 29th November 2011
Where: Christie Conference Centre, Level 6, 320 Adelaide St, Brisbane
Agenda:
1:30pm Registration Opens
2:00pm Welcome, Denver Gibson – Mammoth Media
2:10pm The 5 Pillars of Web Engagement Management Revealed, Greg Baxter - Sitecore
3:00pm Q & A
3:30pm – 5:00pm Networking (Drinks and Afternoon Tea will be served at this time)
